Carolina Yumi Taguchi de Carvalho
Marketing leader and Senior operator — B2B & B2C — Crypto, Fintech, AI
I build marketing functions in hypergrowth companies with strong, audacious missions. I'm a fast learner with a business-first, creative approach, grounded in ownership, empathy, and purpose. That drive took me from fintech (Nubank, financial inclusion at scale) to crypto (0x, open financial infrastructure), and it's what's pulling me toward AI for the next stage of my career.
Professional Experience
0x & Matcha — Zürich, Switzerland — Remote
2023 – 2026
0x.org is a B2B API platform powering Coinbase, Phantom, Robinhood, Kraken, Trust Wallet. Matcha.xyz is our B2C DEX aggregator, Series B
Head of Marketing — 0x & Matcha, Leadership Team
2025 – 2026
- Own global marketing strategy for 0x & Matcha, aligning Product Marketing, Content, Growth, Product and BD around enterprise GTM as ARR reached $20M in 2025; scaled the marketing team to 9 and influenced the decision to hire the first Head of Sales.
- B2B: Led marketing for the Gasless and Cross-Chain APIs as well as a new router upgrade 0x v2. The Cross-Chain API launch drove $100M in vol within weeks of private beta. Shipped the Coinbase case study, our #1 most-visited page, cited by nearly every new enterprise customer as being part of their buying journey. Defined ICP segmentation across exchanges, wallets, and trading platforms (US & EMEA); shaped sales enablement (ABM campaigns, industry collateral).
- B2C: Elevated Matcha's brand presence through social media and content strategy, conference activations and product marketing; gasless swaps now drive ~50% of total company revenue.
Marketing Lead — 0x & Matcha, Leadership Team
2023 – 2025
- Built marketing from scratch (2 → 7), repositioning 0x from crypto protocol to enterprise infrastructure platform and establishing the Marketing function as a whole; secured all press coverage across this period without an agency.
- B2B: Repositioned product marketing foundations around industry-specific pages (exchanges, wallets, and other verticals), building the company's first segmented, vertical GTM strategy for crypto-native and adjacent fintech partners.
- B2C: Re-launched Matcha's consumer brand and grew traffic/MAUs 5x in 12 months through content and social campaigns; launched gasless swaps (Matcha Auto) as a new revenue line.
Product Marketing Manager — Matcha
2023
- Promoted from Sr IC to Marketing team leader within one month. Lead marketing across 0x and Matcha.
Phuture Labs — Zürich, Switzerland — Remote
2022 – 2023
Onchain crypto index funds, seed stage. Company has since winded down
Head of Marketing & Press Comms
- Launched tokenized indices PDI and USV on Ethereum, CAI on Avalanche. Built marketing foundations, messaging, and positioning. Secured Tier 1 press coverage without agencies.
Dojo — London, UK
2021 – 2022
UK payments/fintech company, part of Paymentsense; card payment and point-of-sale technology for merchants
Head of Product Marketing
- Led 4 Product Marketers. Influenced product decisions, crafting positioning strategies for pay-on-mobile technology (Tap product name) across different industry use cases and segments.
TrueLayer — London, UK
2019 – 2021
European Open Banking leader, Series C, $72M raised
Senior Product Marketing Manager, Data and Payments
2020 – 2021
- Repositioned the site and product messaging from developer-facing technical resource to one that made business ROI and use cases tangible for buyers — critical in a nascent category where most weren't yet familiar with the technology. Led shift from feature-led messaging to solutions; expansion into 8 markets. Led campaigns for embedded payments.
Senior Marketing Manager
2019 – 2020
- 1st marketing hire at a fast-scaling open banking startup. Built the revenue growth marketing strategy across content, Product Marketing, PR, and demand gen. Grew customers 60% and MRR 23%.
Professional Experience (continued)
Nubank — São Paulo, Brazil
2016 – 2019
Largest neobank in the world; early hire, joined at 200 employees/400k customers as the 2nd marketer, left at +4k employees/+25M customers, company reached +130M customers and +$84B valuation post-IPO
Led consumer marketing to build one of Latin America's most globally loved brands, developing integrated marketing campaigns spanning partnerships, email, social, OOH, PR, and product surfaces. Reported to founder Cristina Junqueira.
Head of Inbound & Content, Brand Manager, LATAM
2018 – 2019
- Led financial education strategy. Built team 0 to 10. Grew traffic to +1M monthly users and ~300k newsletter subscribers. Became the #3 financial content publisher.
Head of Social Media, Brand Manager
2017 – 2018
- Scaled social through hypergrowth, growing the team from 7 to 28 (creatives + support). Led a credit card redesign launch and a memorable, Guinness World Record-setting UGC unboxing campaign (700+ people, simultaneous). Won LinkedIn's #1 profile prize. Led public crisis response when a Central Bank policy threat risked the business; the campaign reversed the decision within days.
Marketing Manager, reporting to Founders
2016 – 2017
- Early hire (2nd marketer reporting directly to the founders. Led launch of Checking Account, with ~100k signups in 1 day.
AB InBev — São Paulo, Brazil
2012 – 2016
Consumer & Market Insights Coordinator (2015–2016). Future Leaders Program, Intern and Trainee GTM (2012–2015).
Education
Bachelor's Degree — University of South Carolina, Darla Moore School of Business
2010 – 2014
Majors: International Business, Economics. Minor: French. GPA: 3.7/4.0. Study abroad: Sciences Po, France.
Languages & Skills
Languages — English (fluent), Portuguese (fluent), Spanish (intermediate), French (intermediate), German (A1, actively studying)
Skills / Tools — Claude Code, Claude Design, Framer, Lovable, ElevenCreative, Pika AI, Automations, Strategy, Website, Team ops, Writing, Research
Advisory & Consulting
Astor AI (ongoing) — AI investment platform; advising on early GTM focus and growth tactics for technical founders.
Zippi (YC S19, $42M+ raised) — advised on positioning, rebuilt website, built out design function from sourcing to hire.
Broad (2 years) — senior marketing advisor for a fintech pre-launch through launch: brand identity, website, and comms strategy.
Writing
Growth Strategy: The Wedges That Win Communities and Segments — LinkedIn, 2,000+ views. Full list at carolinayumi.com.